naaser sanobar; nasrin mehdi zade asl
Volume 19, Issue 59 , September 2009, , Pages 71-86
Abstract
At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for ...
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At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for differentiating from competitors in this competitive world and getting competitive advantage for increasing market share is paying attention to Social responsibilities in business. In this paper, has been tried to investigate the relationship between attention to social responsibilities and marketing performance. In this research marketing performance has been measured by these three factors: Market share, brand reputation and getting Competitive Advantage. According to data collecting method, research method is descriptive. For collecting data has been used questionnaire. Because of newness of subject between this state's producers, this research has been accomplished as a Case study and excellent exporters of food industrial of eastern Azarbayjan has been chosen as statistic sample. Collected data was analyzed by 16' s version of SPSS software. At last, the results show that there is a positive relationship between social responsibilities and marketing performance. In other words, attention to Social Responsibilities cause increasing market share, Brand reputation and getting Competitive Advantage and improve the marketing performance of company at all.
hosein rahmanseresht; naaser sanobar
Volume 10, Issue 39.40 , March 2004, , Pages 69-98
Abstract
successful competition in the arena of global markets can be attributed to the functioning of governments and the funs' strategic orientations. Relatively considerable pieces of research hare been develod to the ways and means by which the Iranian governments can facilitate and encourage exports. But ...
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successful competition in the arena of global markets can be attributed to the functioning of governments and the funs' strategic orientations. Relatively considerable pieces of research hare been develod to the ways and means by which the Iranian governments can facilitate and encourage exports. But the effects the frims strategies, particularly exportstrategies, can have in boosting the exports of the country 's non-oil products hare been under researched. This second subject. therefore. is well worth exploring. rearrangement of machine and part components is required to [orm machine-part families. This process of rearrangement has been. considered as being subjective and difficult and may result in improper assignments to parts families, resulting in a negation of benefits promised. This paper presents an effective algorithm to identify part-families and bottleneck-parts, given machine groupings, rather than addressing the machine grouping problem in general
